Finding the right baby shower gift is a lovely problem to have — but with so much baby "stuff" out there, it's easy to end up with something that never gets used. The best gifts are the ones that are thoughtful, practical and a little bit special: things new parents reach for again and again, or keepsakes they'll treasure long after the shower.
Here are 21 baby shower gift ideas, sorted by budget and occasion, to help you find the perfect present.
Personalised keepsake gifts
Personalised gifts feel extra thoughtful because they're one of a kind — and they double as keepsakes families hold onto for years.
- Personalised baby blanket. A soft, name-embroidered blanket is the gift parents photograph for years. Browse our personalised baby blankets.
- Personalised name bodysuit. Add baby's name or a sweet slogan for a gift that's unique to them.
- "Protected by [Pet]" bodysuit. Perfect for pet-loving families — personalise it with the family dog or cat.
Ready-to-give gift sets
When you want something that looks impressive with zero effort, a coordinated set is ideal — beautifully presented and ready to gift.
- Newborn gift set. A coordinated bundle of essentials in soft cotton. See our baby gift sets.
- Hospital "coming home" set. A jumpsuit, blanket, swaddle and hat — everything for those first photos.
Practical everyday essentials
New parents can never have too many of the basics. These are the workhorses of the baby wardrobe.
- Muslin swaddles. Endlessly useful — for swaddling, as a pram cover, burp cloth or light blanket. Our organic muslin swaddles are a safe bet.
- Baby bodysuits & babygrows. The everyday staple — gift a few in 0–3 and 3–6 months. Shop baby bodysuits.
- Fitted crib sheets. Always needed and rarely bought as a treat. Browse crib sheets.
- Muslin blankets. Lightweight, breathable and used daily.
Lovely "treat" gifts
- Knotted baby gown. Buttery-soft and perfect for newborn sleep and photos. See our knotted gowns.
- Muslin poncho. A gorgeous after-bath and beach essential that grows with baby.
- Rompers & dungarees. Cute, comfy outfits that photograph beautifully.
- Nursery decor. A name banner or wall hanging adds a personal finishing touch.
Gender-neutral gift ideas
Not sure if it's a boy or girl, or shopping for parents who prefer neutral tones? You can't go wrong with:
- Beige, sage or rainbow muslin swaddles
- Neutral bodysuits and rompers
- A personalised blanket in a soft, unisex colour
How much should you spend on a baby shower gift?
There's no fixed rule. A close friend or family member might spend £30–£50 (or club together for a bigger gift set), while a colleague or acquaintance might spend £10–£20. A thoughtful £15 personalised gift often means more than something pricier and generic.
Our top pick
If you want one gift that ticks every box — thoughtful, practical and keepsake-worthy — a personalised baby blanket or a ready-to-give gift set is hard to beat.
Frequently asked questions
What is the best baby shower gift?
The best baby shower gifts are thoughtful and practical — personalised blankets, organic cotton bodysuits and muslin swaddles, or a ready-to-give newborn gift set. Personalised keepsakes are especially popular because they're unique and long-lasting.
What is a good budget for a baby shower gift?
Around £10–£20 for a colleague or acquaintance, and £30–£50 for a close friend or family member. Group gifts for a larger set are also a lovely option.
What can I give instead of clothes?
Muslin swaddles, crib sheets, muslin blankets, a knotted gown, nursery decor or a personalised keepsake all make great non-clothing gifts that get plenty of use.
